This is his older brother Hanuman, born of the same father, the wind god Vayu. He enters the Kadali Vana, a plantain grove, and finds an old withered monkey sitting across his path. As he travels through the hinterland of Bharat, he smashes everything on his path with his club. He is armed with his gada and has the arrogance of a city bred. In modern parlance, he could be the Harvard-educated CEO going to conquer the Bharat. Bhima is a great warrior trained under the legendary Guru Dronacharya. Perhaps, this delicious episode from Mahabharata may give some answers.ĭraupadi is entranced by the fragrance of a rare flower called Kalyana Sougandhikam and insists to her husband Bhima to get her the same. It is a quagmire out there, complains the CEO of one of the foremost consumer product brands.
#Kalyana sougandhikam flower how to
One lament of the business firms is that they cannot figure out how to capture Bharat. No wonder it is showing the signs of slowing down and the unemployment rates of rural India are reaching monstrous proportions. So, we built our growth story of the last two decades without roots. However, India’s sunshine industries like Information Technology ignored Bharat and were busy solving the problems of the first world. It is true about US giants or Chinese conglomerates. If we analyse the global giants, we can see they had first dominated their domestic market before taking on the world. Usually, Indian business concerns try to transplant the practices of what had succeeded in the developed countries to Bharat with limited success. Many Indian brands have even given up on Bharat. There are many global brands that have tried their best to penetrate Indian rural hinterland and have failed miserably. Is ignoring the Bharat costing India a lot? Another curious aspect is that all the seven firms that featured in the global list are strong in the domestic market, called derisively as Bharat by many marketers. We are the seventh largest economy, yet we hardly have any giant business firm in the global reckoning. In the global Fortune 500 list, India had seven firms last year, compared to over 100 firms from China. That set me wondering how many global brands India has produced. The experts were discussing how India can capture Bharat using great branding strategies. The participants were the top brand managers of the country. I was recently called as a speaker for a seminar on India versus Bharat.
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